AFL Membership is a product for AFL fans in Melbourne who want to support their preferred club as well as take advantage of the large number of games at Etihad and the MCG.
- Art Direction
- Creative Direction
- Print Layout
- Print Management
- Packaging Design
The packaging achieves a premium feel with a focus on small finishing details including gold and silver foiling (linking with gold and silver level products), deboss, high build UV and metallic inks.
“Since BRD involvement, the elevated membership packaging has been very well received by all the key stakeholders, including AFL senior leadership and most importantly the members themselves.” – Stephen Shirley, AFL Membership Manager