Maggie Beer Ice Cream
These days Maggie is a culinary icon in Australia. However, at the time of the ice cream launch she was known in the Foodie scene and fairly unknown in the mainstream.
- Brand Strategy
- Creative Direction
- Content Development
- Print Layout
- Print Management
People were still to link Maggie Beer the brand with Maggie Beer the person – this was the first campaign where Maggie’s face was front and centre.
“The Maggie Beer Ice Cream launch was the most successful new product launch for Maggie Beer Products during my time in the Company – the boys at Big Red Dog put the whole package together for us from brochures, competition flyers through to eye catching point of purchase materials.”
National Sales Manager, 2003-2008
The launch was regarded by industry as one of the most successful of its kind for a small boutique brand that did not have the budget of a multi-national.