Shanghai 2017 Fly Through + Sales App Presenter
The historic Port Adelaide game played in Shanghai in May 2017 was the first match for points held in mainland China by any professional sporting league worldwide.
Central to the Sports Diplomacy strategy behind the game is ‘Taste of Australia’, an opportunity for Australian businesses to connect with a Chinese audience.
- Content Development
- Video Production
- Information Architecture
- Art Direction
- App Development
- UI/UX Design
The app and fly through we created – in both English and Mandarin – was the prime communication tool used with stakeholders in both China and Australia to visualise the event day and engage with the event.
“We have absolutely smashed it with the fly through presentation over here this week. Without doubt the most powerful tool we have produced to help articulate our vision. KT.” Keith Thomas, CEO Port Adelaide Football Club.
In addition to the App we have delivered a multilingual website that is the digital hub for the Shanghai AFL experience.