Why we love Basecamp

February 10, 2014

For as long as I can remember there has been email. Email is one of those things that seems to have always been there. All sorts of unfortunate habits have been formed with email.

By the late 90s and early 2000s, the norm for managing projects had become trawling through email, finding specifications, extracting tasks, compiling client feedback and organising and re-organising instructions, detail and content.

Digging into email can be frustrating, even if you’re organised. The problem with email is that it is autonomous. It is only connected to two people, but projects of any decent size are worked on by teams.

The norm these days is project management via online collaboration.

In the world of online project management, Basecamp is the largest player. I signed up initially in 2005, dabbled on and off for periodically before seriously taking the plunge over the last couple of years. Using Basecamp in our work flow has been one of the keys allowing us to grow our team and maintain some aspect of control, communication and planning.

I can start a project with one designer and then re-assign the last few tasks to a different designer. The new designer can easily look at the history of the job, drafts, conversations, client feedback, specifications and any other necessary info – most of the time in an easy-to-follow thread. You can create and modify documents with client input, or have clients initiate their own messages, to-do lists and content. If you need to blow off some steam you can even create private messages and to-do lists that are invisible to your client.

If you and your team haven’t made the jump to managing your projects online, give it a go. You’re never too old to learn new tricks, this dog has learned a few lately.