AFL Membership
Membership fulfilment for 60K+ AFL members
AFL Membership is a 42 game product for AFL fans in Melbourne who want to attend the home games of their own club, as well as take advantage of the large number of games each weekend at Marvel Stadium and the MCG in a regular season.
As a product, AFL Membership is over 50 years old. In its 50th year, we designed a personalised fulfilment campaign to honour the many members who had been with AFL Membership for decades.
Industry
AFL
Year
2019
Services
Data Merge, Design, Packaging, Print
On the timeline the member’s name and joining year were included. This was achieved with a complex data merge (18 clubs) that displayed the data using coordinates on the timeline itself.
Personalised packaging
Our team worked with the AFL Historian on identifying all the important moments for each AFL club, across that 50 year period.
This project created a unique, personalised packaging experience for each individual member of AFL Membership’s 60K plus membership base.
Our team has worked with AFL Membership since 2014, delivering 1-2 projects a year across that period of time, in many hundreds of hours of both print and digital applications.
Campaign Art Direction by AFL Media