When we began work with Packwise the extent of their visual brand was a two colour logo. With product innovation led by sugarcane extract we set out to build a new compostable range.
- Brand Strategy
- Brand Management
- Creative Direction
- Content Development
- Brand Development
- Brand Identity
- Logo Design
- Art Direction
- Website Design
- Print Layout
- Website Development
- Responsive Design
- Packaging Design
In collaboration with the client, GeoWise was the name we settled on for the new range.
During brand development, new products were added to the range – GeoBags and GeoStraws – to go with the other products already in development.
For brand voice, we have two strategies. The first is for the pull through from the consumer; they are the ones demanding that business owners make responsible decisions with single use packaging. Here we use light illustrations, speech bubble messaging and hand written type, with the earth as a person thanking GeoWise.
The second is the corporate voice, specifically designed for wholesalers and distributors.
Language was a focus and winning phrases of ‘takeaway cups, not trees’ emerged throughout the creative process.
Brand rollout included all print, packaging, web and social media.