Consolidated Power Projects

Renewable energy transformation

In the last 10 years, Consolidated Power Projects has transitioned from being a role player in the infrastructure industry to being a Tier 1 provider as part of Australia’s renewable energy transformation. Our team has been involved extensively in delivering a brand refresh, resource campaign and a new website.

Industry

Construction, Infrastructure

Year

2024

Services

Brand, Campaign, Design, Digital, Messaging, Print, UI/UX Design, Video

A resource campaign was central to stage one of the project, with extensive video, an online campaign and a dedicated careers website. The success of this campaign and website led to a refresh of the main website, conpower.com.au.

Photography and video were directed by our team at multiple locations.

100 days or it's free!

CPP built the iconic Hornsdale battery farm in South Australia, the first of its kind in the world, featuring Tesla infrastructure and online banter between Elon Musk and then premier of South Australia, Jay Weatherill.

Recently the Waratah Super Battery has been commissioned, which at time of completion was the largest battery farm in the southern hemisphere.

Australia’s transformation to renewables

Resource remains one of the primary challenges for Australian companies working in this sector. The challenge for CPP is to attract the very best talent as it continues to grow over the next 5-10 years.

Updated comms convey a feeling of openness and engagement via faces, language, typography and video.

Language development has been elevated, with ‘secure your future with renewables’ and ‘build a world class career at CPP’ now cornerstones of the internal and external comms of the People and Culture team.

An online advertising campaign has continued to elevate CPP within the industry, drawing many direct applications via their application system that is integrated into the website.

A secondary palette softens modern comms and speaks to a younger audience, critical for larger companies wanting to attract and build the right team.