Virgin AFL Connect
Virgin AFL Connect major prize
Since 2014 we have worked with AFL Membership. In recent years, that has extended to AFL Connect, the largest sports-based business networking group in Australia. As part of our deliverables, we work with the AFL Connect team on deliverables for their major sponsor, Virgin Australia.
Industry
AFL
Year
2024
Services
Campaign, Design, Digital, Email Marketing, Messaging, UI/UX Design
The Virgin style guide is deep and thorough. Our team worked within the parameters supplied to develop vibrant creative.
Three brands, all represented
Careful and smart brand separation between Virgin Australia, AFL Connect and AFL Membership was adhered to throughout all aspects of design deliverables.
Messaging development including "business and sport, a great match up" was developed throughout the creative process, and has now made its way into the heart of the AFL Connect brand and business experience.
