What we’ve learned working with alcohol brands
Our beverage experience began in 2011 when we commenced with Clonakilla Wines on brand and digital requirements. We’ve worked with them continuously since then as their reputation in Australia and on the world stage has continued to grow.
The best of cool climate shiraz
The sheer beauty of an image captured in time
In recent years Clonakilla GM David Reist has photographed an image library of extraordinary quality. Featuring these images has allowed more clean typesets to accompany the beautiful mood of Clonakilla as seen through the lens of Dave.
Photography by David Reist
In 2021 we developed a commemorative label as the Kirk family celebrated John Kirk and the 50 years since the beginning of Clonakilla in 1971.
When you’re spending over $100 on a bottle of wine, most of it is good
Any bottle of wine in that price range is at the premium end of the market. So how does a buyer choose when it’s all good? In the end it’s all about their connection with your brand. It’s about your story and how it’s told.
From small to big to the Biggest Shed
In 2014 we met Jason and Craig. From the beginning our team played its part in getting the Big Shed brand off the ground, with logo followed by the first product lines – F Yeah, Frankenbrown, Californicator, Kol Schisel, Golden Stout Time and Cherry Popper. These beers formed the backbone of the Big Shed brand as it emerged in the western suburbs of Adelaide.
Coaxing much-loved brands into a new space
In 2020 we began work with Gibson Wines, a brand with a cult following in the Barossa, largely due to winemaker Rob Gibson, aka The Dirtman, and his legendary Dirtman Shiraz. Gibson, like many wines in the crowded landscape of wine labels, faces challenges of continually bringing on new customers without displacing its traditional customer base.
A unique story really does connect
During the last 10 years we have learned that each of these small, bespoke companies have a unique story. It’s this story that sets them apart. Being drawn into that story and authentically connected with the brand and associated community is an important measure of success.
Dig deep for truth that’s interesting and resonates
That’s why there is no cookie cutter process for these small brands when it comes to brand story. It really is about digging around to find the gold nuggets, then bringing those nuggets to the outside world in the form of genuine brand stories that present in a smart but deep way, right across the brand. Each decision is considered. And that’s consistent with their business and ultimately their product.
