Harry’s Ice Cream

The first supermarket brand bringing Aussie desserts to ice cream
  • Year: 2016
  • Industry: Food & Wine
  • Expertise: Brand, Digital, Packaging

Harry’s is a premium ice cream ranged in supermarkets. Working with the Harry’s team, Big Red Dog developed the idea for a range of ice creams that pick up on Australian desserts – pavlova, lamington and sticky date pudding, to name a few. From the brand and packaging, development areas extended to print and online.

Harrys_IMAGE-BANNER-BLOCK_ONE-ROW_2420x1850

We drew inspiration from the variety of crockery seen at shared meals in Australian communities, particularly country towns.

Harrys_3UP-MEDIA-BLOCK_Small_Horiz_1200x800_A
Harrys_IMAGE-BANNER-BLOCK_ONE-ROW_2420x1850 copy

Traditional dessert recipes in Australia have a strong post-war history, allowing us to draw from a deep well of typographic influences.

Harrys_2UP-MEDIA-BLOCK_1200x1840_A
Harrys_3UP-MEDIA-BLOCK_Large_Vert_1200x1620 copy 2
Harrys_3UP-MEDIA-BLOCK_Large_Vert_1200x1620 copy
Harrys_IMAGE-BANNER-BLOCK_ONE-ROW_2420x1850 copy 2

More projects