- Year: 2019
- Industry: Social
- Expertise: Brand, Digital, Print
Good for Nothing seek to engage parts of society that are disaffected with aspects of modern religion. A key focus of the brand is to flip the new name and reinforce the idea that altruism within the local community is a critical part of a healthy society and that we can all do some good, for nothing.
![GoodforNothing_2UP-MEDIA-BLOCK_1200x1840_A](https://bigreddog.com.au/app/uploads/2020/10/GoodforNothing_2UP-MEDIA-BLOCK_1200x1840_A.jpg)
![GoodforNothing_2UP-MEDIA-BLOCK_1200x1840_B](https://bigreddog.com.au/app/uploads/2020/10/GoodforNothing_2UP-MEDIA-BLOCK_1200x1840_B.jpg)
![GoodforNothing_3UP-MEDIA-BLOCK_Small_Horiz_1200x800_A copy](https://bigreddog.com.au/app/uploads/2020/10/GoodforNothing_3UP-MEDIA-BLOCK_Small_Horiz_1200x800_A-copy.jpg)
In seeking to engage a younger audience we have developed three icons that correlate to the name. Careful and consistent use across the brand allow quick and easy brand association.
![GoodforNothing_3UP-MEDIA-BLOCK_Small_Horiz_1200x800_A_1](https://bigreddog.com.au/app/uploads/2020/10/GoodforNothing_3UP-MEDIA-BLOCK_Small_Horiz_1200x800_A_1.jpg)
![GoodforNothing_3UP-MEDIA-BLOCK_Small_Horiz_1200x800_A_2](https://bigreddog.com.au/app/uploads/2020/10/GoodforNothing_3UP-MEDIA-BLOCK_Small_Horiz_1200x800_A_2.jpg)
![GoodforNothing_3UP-MEDIA-BLOCK_Small_Horiz_1200x800_A_2](https://bigreddog.com.au/app/uploads/2020/10/GoodforNothing_3UP-MEDIA-BLOCK_Large_Vert_1200x1620.jpg)
Modern digital experience
The main objective of the new website for Good for nothing was to allow a place for events, articles and the opportunity for newcomers to register their interest in becoming a Do-Gooder, a term we dreamed up to label the volunteers supporting Good for Nothing. This name helps build a platform for cultural growth, a sense of communal belonging and a great marketing tool for recognition in the community at local events where good things are taking place.