- Year: 2019
- Industry: Sport
- Expertise: Packaging, Print
AFL Membership is a 42 game product for AFL fans in Melbourne who want to attend the home games of their own club, as well as take advantage of the large number of games each weekend at Marvel Stadium and the MCG in a regular season.
In 2019 AFL Membership celebrated its 50th season. Members received a personalised fold out time line showing 50 years of significant AFL moments, in addition to all their own club moments. On the timeline the member’s name and joining year were included. This was achieved with a complex data merge (18 clubs) that displayed the data using X/Y coordinates on the timeline itself.
Personalised packaging experience for 60K+ members
Campaign Art Direction by AFL Media