Port Adelaide MG Launch

Launching the joint major 5 year partnership
  • Year: 2020
  • Industry: Sport
  • Expertise: Video

In February 2020, Port Adelaide announced MG as a joint major sponsor on a five year deal. Our brief was to create a piece that celebrated the long and storied history of both brands and ensure the partnership launched with energy.


We take a can-do approach on every project and will push to ensure our jobs are completed in a way that champions the brands of our clients. For this shoot we had two rooms to choose from in a historic Port Adelaide warehouse – the better room required us to take wheels off a tandem axel trailer and release air pressure on tyres. This gave us the millimetres to spare when loading in our LED screen.


Teamwork built over many years

Having worked on countless projects for Port Adelaide we know the brand in great depth. This understanding combined with a culture of collaboration and deep project archives continues to allow us to quickly build and deliver new work. Project delivery was tight and delivered in 7 working days from brief to final edit – location, storyboard, vehicles, pre-production, shoot and post production. Watch launch video.


Photography by David Reist

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