- Year: 2020
- Industry: Sport
- Expertise: Video
In February 2020, Port Adelaide announced MG as a joint major sponsor on a five year deal. Our brief was to create a piece that celebrated the long and storied history of both brands and ensure the partnership launched with energy.
![MG_2UP-MEDIA-BLOCK_1200x1840_B](https://bigreddog.com.au/app/uploads/2020/09/MG_2UP-MEDIA-BLOCK_1200x1840_B.jpg)
We take a can-do approach on every project and will push to ensure our jobs are completed in a way that champions the brands of our clients. For this shoot we had two rooms to choose from in a historic Port Adelaide warehouse – the better room required us to take wheels off a tandem axel trailer and release air pressure on tyres. This gave us the millimetres to spare when loading in our LED screen.
![MG_3UP-MEDIA-BLOCK_Small_Horiz_1200x800_A_1](https://bigreddog.com.au/app/uploads/2020/09/MG_3UP-MEDIA-BLOCK_Small_Horiz_1200x800_A_1.jpg)
![MG_3UP-MEDIA-BLOCK_Small_Horiz_1200x800_A_2](https://bigreddog.com.au/app/uploads/2020/09/MG_3UP-MEDIA-BLOCK_Small_Horiz_1200x800_A_2.jpg)
![MG_3UP-MEDIA-BLOCK_Small_Horiz_1200x800_A_2](https://bigreddog.com.au/app/uploads/2020/09/MG_3UP-MEDIA-BLOCK_Large_Vert_1200x1620.jpg)
Teamwork built over many years
Having worked on countless projects for Port Adelaide we know the brand in great depth. This understanding combined with a culture of collaboration and deep project archives continues to allow us to quickly build and deliver new work. Project delivery was tight and delivered in 7 working days from brief to final edit – location, storyboard, vehicles, pre-production, shoot and post production. Watch launch video.
Photography by David Reist