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Consolidated Power Projects is transitioning from a modest player in the industry to being a leader in Australia’s renewable energy transformation.
  • Year: 2024
  • Industry: Renewables
  • Expertise: Digital, Marketing, Strategy, Video

Consolidated Power Projects (CPP) is at the forefront in delivering new works for a once-in-a-century transformation in the way electricity is generated and consumed in eastern and south-eastern Australia.

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CPP built the iconic Hornsdale battery farm in South Australia and is currently contracted to build the Waratah Super Battery, which will be the largest battery farm in the southern hemisphere.

Australia’s transformation to renewables

Resource remains one of the primary challenges for Australian companies working in this sector. The challenge for CPP is to attract the very best talent as it continues to grow over the next 5-10 years. Updated comms conveyed a feeling of openness and engagement via faces, language, typography and video.

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Language development has been elevated, with ‘secure your future with renewables’ and ‘build a world class career at CPP’ now cornerstones of the internal and external comms of the People and Culture team.

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Events and trade show collateral was prepared for the events across Australia.

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Online advertising campaign

An online advertising campaign has continued to elevate CPP within the industry, drawing many direct applications via their application system that is integrated into the website.

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