- Year: 2019
- Industry: Packaging
- Expertise: Brand, Digital, Packaging, Print
The PackWise team have a clear vision about the need and opportunity for compostable products. Innovation extends to products made from sugarcane extract and a completely compostable resealable bag. In collaboration with the client, GeoWise was the name we settled on for the new range of compostable packaging.
Language is a strong focus for the GeoWise brand. With a heavily mined eco market, phrases including ‘takeaway cups, not trees’ and ‘waste, not wasted’ were developed to position GeoWise in a unique space. Brand rollout included print, packaging, website design and social media strategy.
GeoWise presented the challenge of communicating to both B2B and B2C customers. The task was to connect with business owners, government bodies and everyday consumers simultaneously through language and visual appeal. The brand needed to speak to potential trade customers and be exciting for consumer product packaging.
“Cliff, Nath and Rodge have built a brand that allows us to strengthen relationships with our existing customer base and their consumers, as well as open the doors to many more opportunities. We could not be happier with the result.”