Harry’s Ice Cream

The first supermarket brand bringing Aussie desserts to ice cream
  • Year: 2016
  • Industry: Food & Wine
  • Expertise: Brand, Digital, Packaging

Harry’s is a premium ice cream ranged in supermarkets. Working with the Harry’s team, Big Red Dog developed the idea for a range of ice creams that pick up on Australian desserts – pavlova, lamington and sticky date pudding, to name a few. From the brand and packaging, development areas extended to print and online.


We drew inspiration from the variety of crockery seen at shared meals in Australian communities, particularly country towns.

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Traditional dessert recipes in Australia have a strong post-war history, allowing us to draw from a deep well of typographic influences.

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