- Year: 2016
- Industry: Food & Wine
- Expertise: Brand, Digital, Packaging
Harry’s is a premium ice cream ranged in supermarkets. Working with the Harry’s team, Big Red Dog developed the idea for a range of ice creams that pick up on Australian desserts – pavlova, lamington and sticky date pudding, to name a few. From the brand and packaging, development areas extended to print and online.
We drew inspiration from the variety of crockery seen at shared meals in Australian communities, particularly country towns.
![Harrys_3UP-MEDIA-BLOCK_Small_Horiz_1200x800_A](https://bigreddog.com.au/app/uploads/2020/09/Harrys_3UP-MEDIA-BLOCK_Small_Horiz_1200x800_A.jpg)
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Traditional dessert recipes in Australia have a strong post-war history, allowing us to draw from a deep well of typographic influences.
![Harrys_2UP-MEDIA-BLOCK_1200x1840_A](https://bigreddog.com.au/app/uploads/2020/09/Harrys_2UP-MEDIA-BLOCK_1200x1840_A.jpg)
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![Harrys_3UP-MEDIA-BLOCK_Large_Vert_1200x1620 copy](https://bigreddog.com.au/app/uploads/2020/09/Harrys_3UP-MEDIA-BLOCK_Large_Vert_1200x1620-copy.jpg)