- Year: 2016
- Industry: Food & Wine
- Expertise: Brand, Digital, Packaging
Harry’s is a premium ice cream ranged in supermarkets. Working with the Harry’s team, Big Red Dog developed the idea for a range of ice creams that pick up on Australian desserts – pavlova, lamington and sticky date pudding, to name a few. From the brand and packaging, development areas extended to print and online.
We drew inspiration from the variety of crockery seen at shared meals in Australian communities, particularly country towns.
Traditional dessert recipes in Australia have a strong post-war history, allowing us to draw from a deep well of typographic influences.